SPBA 2018 Branding Workshop
To elevate your brand, you must first be committed to creating a successful value proposition and unique brand story that will give you wings. From brand building to the significance of trademarks to the secrets of storytelling, these were some of the take-aways that staff from HR Guru benefitted from the SPBA 2018 Branding Workshop held on 24 April 2018 at the SPH News Centre Auditorium.